Culture Idea:
Enterprise spirit: sincerity, technology, quality and service.

Corporate aim: create value for customers, and chances for staff.

Management strategy: attitude is the source of everything; success comes from repeating simple things.

Company promotion: accumulate bit by bit; become well-known in the long run.

Staff of Jiu'erjiu: there is no impossibility, where there is a dream; there is a way to realize.